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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing manager wants to prevent customers from receiving too many messages in a short period. The rule is that no customer should receive more than one promotional message (email or SMS) per day.
Which two components must be configured to enforce this rule across all promotional campaigns and journeys? (Choose 2.)

A) A suppression list containing all recently contacted customers.
B) A 'Condition' activity in each journey to check the last contact time.
C) A global Frequency Rule defining the 1-message-per-day limit.
D) A journey-level property to cap entrances.
E) A "Promotional" category applied to all relevant messages.

2. An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?

A) Two 'Email' activities, with the second one having a scheduled send time.
B) A 'Condition' activity to check the departure time, followed by two 'Email' activities.
C) An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.
D) An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.

3. A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?

A) In the Collection's properties.
B) In the offer's Placement settings.
C) In the Decision's ranking criteria.
D) In the offer's Eligibility Rules.

4. A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?

A) A specific Identity Namespace.
B) The schema that the event payload must adhere to.
C) The journey's start and end dates.
D) The name of the upstream data source.

5. A newly hired marketer needs to create an email for the upcoming "Back to School" campaign. To ensure all marketing materials adhere to the company's brand guidelines, a content administrator has already created a "Back to School Template" which includes the standard header, footer, and styles.
How should the marketer begin creating their email?

A) Copy a previous campaign and manually modify the content to fit the "Back to School" theme.
B) Create a blank email and then import the header and footer images from Assets Essentials.
C) Find and use the "Back to School Template" from the Content Templates list.
D) Ask the content administrator to create a new "Back to School" email specifically for them.

Solutions: