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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A) Summary Table
B) Segment Overlap
C) Calculated Metric
D) Attribution Model

2. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
B) Develop a campaign to drive traffic to the retail section based on high-support section visits.
C) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
D) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.

3. Which distribution method should be used to send project reports via email in Adobe CJA?
Response:

A) Data Export Service
B) Report Scheduler
C) Campaign Delivery Module
D) Email Distribution Channel

4. Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

A) Generate a Report Preview
B) Create Custom Report Templates
C) Apply Relevant Filters
D) Define Report Permissions

5. Which steps are required before sharing a project report with business stakeholders?
(Select two.)
Response:

A) Activate Real-Time Tracking
B) Enable Campaign Data Export
C) Validate Data Filters Applied
D) Define Access Permissions

Solutions: