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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Consent | 13% | - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods - Consent data objects and records management |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation - Data 360 Data Model Objects (DMO) and data relationships |
| Agentforce & AI Innovation | 11% | - Predictive AI capabilities and use cases - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation |
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment provisioning and Data 360 setup - Domain authentication (DKIM, SPF) and IP configuration - Business Units, governance model, roles and permissions |
| Campaign Design, Flow Orchestration & Content | 30% | - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content - Flow design, orchestration, triggers and messaging |
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