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SAP C_TCRM20_70 Exam Syllabus Topics:

SectionObjectives
Topic 1: SAP CRM Basics and Architecture- SAP CRM system architecture overview
  • 1. CRM middleware and integration concepts
    • 2. CRM WebClient UI architecture
      Topic 2: Marketing Fundamentals- Campaign management
      • 1. Target group definition
        • 2. Campaign execution basics
          Topic 3: Interaction Center- Interaction handling
          • 1. Channel integration basics
            • 2. Customer interaction processing
              Topic 4: Sales and Service Processing- Service management
              • 1. Service orders and processing
                • 2. Service requests and complaints
                  - Sales cycle in SAP CRM
                  • 1. Order and contract processing
                    • 2. Lead and opportunity management
                      Topic 5: Master Data Management- Business partner concept
                      • 1. Account and contact management
                        • 2. Relationships and roles

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